AI Ad Creatives
Turning brand websites into on-brand Meta ads in minutes
- Client
- Apex Labs
- Role
- Senior Product Designer
- Timeline
- 2024 — Ongoing
- Team
- Apex Labs product team
An AI-powered ad creative platform that transforms a brand's website into ready-to-run, on-brand Meta creatives. I designed the product from concept and user flows to high-fidelity UI and prototypes — collapsing ad creation from three days of back-and-forth to about forty minutes.
34→71%
Onboarding activation
40 min
To create an ad, down from 3 days
Hours
Content review cycles, down from days
The problem
Producing ad creatives is where small marketing teams stall: briefs, designers, revisions, and days of turnaround for a single Meta campaign. Onboarding was the first casualty — teams signed up, saw the setup work ahead of them, and left before ever generating a creative.
The approach
We made the brand's own website the input. Paste a URL and the platform extracts the brand — logo, palette, type, imagery, voice — and generates on-brand creative directions from it. I designed the flow so the first meaningful output appears during onboarding itself, not after it, and used AI-assisted prototyping to test generation flows with real brand data from the first week.
What shipped
A generation-first creative workspace with brand extraction, editable AI outputs, and an approval flow tuned for marketing teams. Activation rose from 34% to 71%, creating an ad dropped from three days to around forty minutes, and content review cycles compressed from days to hours.